The Fat Cow Complex :: essays research papers

It’s mid-June. I graduated a few days earlier and here I am sitting nervously on a bench outside Lane Bryant, staring at the gate It’s my first job interview ever. I’m nervous as hell. I must have dried my hands fifty times on my dress but they’re still sticky with sweat. A woman comes to the front and opens the gate. She asks my name, I tell her. She nods, smiles, shakes my hand, introduces herself as Fran and tells me how cute I look. I beam and thank her. I’m not used to compliments. One of the questions she asks me is what my best shopping experience was like. I rack my brain. What kind of question is that? I think. Taking a deep breath I reply that it would have to be the first time I ever shopped there, at Lane Bryant. She looks at me skeptically. I explain how my mom guided me there after a long discouraging day of school clothes shopping. To pacify her, I follow and try on jeans and a t-shirt. I leave the dressing room to model for Mom and the sales lady squeals over how good I look. I’m taken aback. Somewhere in the back of my mind I know that she does this to make the sale but it’s the first time I’ve ever been complimented by a salesperson. I feel welcome here. I don’t get the â€Å"You? You think you’ll be able to buy anything here?† look. By the end of my story I’m nearly in tears. I smile sheepishly. I get the job. As I leave, Tess, another woman who works at the store, tells me I look great. I do. I am beautiful.   Ã‚  Ã‚  Ã‚  Ã‚  Early July. Mel invites twenty of her closest friends to swim in her pool after a barbecue at the beach. I’m standing on the deck, beach towel wrapped around me. Everyone else is in the pool. I’m trying to think of the least conspicuous way to slip into the warm inviting pool. Amanda notices I’m just standing there and calls for me to join them, also calling everyone's attention to me. I swallow the huge lump in my throat, throw my towel over the rail and jump in the water, praying no one saw the jiggling of my thighs as I leapt. Later they’re having chicken fights and I’m floating alone in the deep end.

Essay --

1.0 Introduction Digital information in China defined as information or records that are created in digital device and environment, also in digital format used device such as computer for access and process it (Liu, 2013). According to Voutssas (2012), digital preservation is the process of maintaining digital information using technology according to established policies and procedures as told by InterPARES (2006). National Archive of China and Latin America faced several problems in order to establish long-term preservation of digital information. Preservation of digital information is one of the activities that face with many problems than to print or other material format. The main problems are technological and economic that will influence the process of preserving digital information. For the technology obstacle, it’s related with the software, hardware, and also operating system that information may become unreachable and unfeasible and the cost use become high than others. Long-term pr eservation means that preservation that establishes for long period of times and need extra costs and personnel. 2.0 Discussion That’s important to preserve the digital information because to ensure that information still reliable and authentic for the future. This is because the information in archive has enduring value and act as evidence for some events. However, it’s not easy to preserve digital information because they need specialist to manage it and will face several problems. 2.1 Cultural Cultural problem totally about the awareness of people and institution in maintaining digital information by preserved them. That’s mean people in institution or organization in China and Latin America lack of awareness about the important of pre... ...need to think the ways to overcome the problems that exist while establish preservation for digital information or materials. The main problems that should be overcome are technology and cost problem. That’s problem related each other because in order to preserve digital materials, they need to use technology and assure need expert people to manage technology that they use and the cost will high. Besides that, the government should establish policies and procedures and give penalties to whose not follow those policies in preserving digital materials. This is to ensure that the materials preserve in proper way and maintain for future generation and the authenticity of the information still exist. Emergency plan also need to prepare in order to prevent that digital information damage while disaster such as backup or make copies and store in other storage media.

Dark Side of Human Nature in The Strange Case of Dr Jekyll and Mr Hyde :: essays research papers

Throughout the story of â€Å"The Strange Case Dr Jekyll and Mr Hyde†, the author, Robert Louis Stevenson, presents his idea of the duality of man- where Dr Jekyll and Hyde have a dark, wicked side within them, where evil is held in waiting to surface, but they hide it away, they pretend it does not exist, and they keep it tame. He presents this idea by using two protagonists, Dr Jekyll and Mr Hyde, who are actually the same person. One of these characters signifies the normal side of a person represented by Dr Jekyll, who is a typical upper class person, and the other, Mr Hyde, a deformed man, signifies the purest of evil. Dr. Jekyll and Mr. Hyde centers upon a beginning of human nature, although the theme does not come out fully until the last chapter, when the complete story of the Jekyll-Hyde relationship is revealed. Therefore the assumption of a dual human nature only after having witnessed all of the events of the book, including Hyde’s crimes and his ultimate overshadow of Jekyll. Mr Hyde is evil, deformed brings out the worst in people therefore he is showing a part of a dark side of human nature in the way he makes you feel bad to look upon him and his violence RLS shows in the story that there are some moral messages which relate to Mr Hyde by there is two sides to everybody good/evil and evil only held in check through rules, expected behaviour, and drug addiction. Dr. Jekyll believes good and evil exist in everyone. Experiments reveal his evil side, named Hyde. Experience teaches him how evil Hyde can be: he kills Ivy who earlier expressed interest in Jekyll and Sir Charles, Jekyll's fiancà ©Ã¢â‚¬â„¢s father.

Mutterings over the Crib of a Deaf Child Essay

The poem is a work of classic poetic prowess. It paints a vivid picture of a world where there is no sound, yet that world is just as fluent in operation as the one with. The poem undertakes the difficulties a deaf child would face in the real world, in contemplation of which he would have to make do with the other 4 senses, and in explaining how he would utilize those, Wright manages to paint pictures in the reader’s head that take him through the deaf child’s way of life were he to experience the same things a normal child would. The images that are conjured up will thus be considered in order to understand what emotions the two speakers are going through as they relay what a deaf child undergoes in his quest to live through the ordeals of a normal life with one sense less. Analysis The poem is depicted as a question and answer session where one speaker addresses the problem the deaf child might have to face in the world and the other portrays the effect of a heightened visual aura as well as more prominent ancillary senses that may make up for his deafness. To communicate this ideology, Wright utilizes the tool of articulating imagery, which forces the reader to visualize what the speaker is relaying and the passion which he relates to it. The first speaker, for example, discusses how important the sense of sound is and how impairment to the same would render a person seriously disabled to the basic sounds one undergoes, such as the bell at school and the cry of the starlings. In reply, the second speaker puts a lot of weight on cherishing life with the remaining senses, which a deaf person has the ability to put into perspective. Thus, every single argument is rebutted, with the second speaker taking careful note of the visual elements that contribute to a person’s knowledge, such as the measure of the clock and the shade crawling upon the rock as the day ends. The questions continue and sleep factors in when the first speaker reinvigorates the need to sleep and wake up on time, which as a child is the responsibility of the parent. Of course, this is a clear indication of how strongly he feels about the use of sound in early childhood as the young one is still learning to get accustomed to the ways of the world. The second speaker is adamant on the use of visual perception to counter all the missing elements of sound, as when the child’s finger bleeds he will learn to get accustomed to pain where as a whistling bobwhite would simply indicate the emergence of night. Conclusion The two speakers were thus planted by Wright to demonstrate the emotional attachments humans attribute to the five senses. The first speaker very obviously arguing the importance of the sense of hearing coupled with an underlying passion for the audible rigors of childhood, during school and as a part of growing up, without which he believes that life may just be incomplete. The second speaker, however, is there to counter that very argument to its roots, indicating the importance of the remaining senses and how they more than make up for the deafness. This, as it were, has a larger than life element, as the second speaker so fervently argues the presence of a higher power, which negates any handicap that the child might face with other qualities naturally gifted to him, such as that of sight and touch. Thus, he is more emotional about his belief in God more than anything else.

Article- University Life Essay

Stress is your body’s way of responding to any kind of demand. It can be caused by both good and bad experiences but typically describes a negative condition that can have an impact on one’s mental and physical well-being no matter you are young people or the old one. There are many different things can cause stress in our life. University is one of a stressful situation for young people due to several causes such as poor time management, peer pressure and financial problems. One of the causes of stressful university life is poor time management. Before coming to the university, students are used to having parent’s helps in managing their time at home. For those who staying in the hostel, there are also people who in charge of taking care of the student’s time table like the teachers or the wardens. Students are being told on what to do like, when to study, when to sleep, when to eat and almost everything have been listed on the student’s timetable by the parents or the wardens. Now in the university, they have to manage their time themselves. Students cannot optimize their time properly according to the university life and timetable. So instead they waste their times doing unnecessary things. Not just that, the differences between school timetables that is more orderly than university schedule that is more compact than usual like need to complete a range of assignments including those with various deadlines, lengths and priorities that really need a division of a good time management can cause stress to the students too. The second cause for the stressful university life is, peer pressure. There are many students who have problems with this. When the first time they entered the university, some of students have trouble with making friends. They do not really know about their friend’s behaviour and what their friends like to do in their daily life. Mingle with the wrong type of people will be give bad affects for the students. As example, you are a student who prefers to focus on the study and you do not like to go out doing unnecessarily things but you mingled with a type of friends who do not really care about the study and love to waste time doing things that are not beneficial. When you have to do things that you do not like, be friends with the persons that you do not enjoy to be with, all these can lead to stress. It is not just that, having problems like dealing with people among the students itself like the classmates, housemates or even relationship problems with boyfriend or girlfriends are also a normal thing that happened in the university life. If they cannot deal their problems nicely, they will get into a bigger trouble and will be stressed out. Next, financial problems are the common problem that university students are having and the common cause for the stressful situation in university life. Like the time management problems, this financial problem also happen because the students do not really know how to manage their daily needs and their daily expenses without parents’ supervision and most of students do not have the ability to plan their spending. Besides that, they do not keep track of their money spending. As student, there are many things that needs money and they have to know how to manage their daily expenses. From food expenditure to anything that involve money. There are also students who struggle to pay the university’s fees and need money to buy books. Having problems in financial really a tough thing for students. If they do not manage to have enough money, they will feel stress and cannot focus on their study and finally their academic will decline. There is no doubt that university life really can make young people feel stress. University is one of a stressful situation for young people due to several causes such as time management, peer pressure and financial problems. For students who are not able to deal with their stress, they will definitely affect their studies. It will eventually cause their CGPA to drop. One of the ways to reduce stress on time management is creating a proper timetable, try to get used and forget the way you manage your time when you are in school and under parents’ supervision. To reduce stress on peer pressure is mingling with the type of people that we like to be surrounded with, choose friends wisely and do not get involve with love issues. And the last one, to reduce stress on financial problems is, applying for scholarship or PTPTN. We have to be smart to deal with stress because there are many negative effects of living in a stressful life. Stress can affect both body and mind. People under large amounts of stress can become tired, sick, and unable to concentrate or think clearly. So, it is very important to reduce stress to have a healthier life.

An Educational Counseling Research Proposal Essay

Abstract Educational counseling and guidance on the basis of the effects brought about by the media on the learner is essential in the proper development of personality and behavior. Due to the fact that learning process can be measured by the behavior exhibited by an individual, it can be considered as the main indication in the research conducted. The aim of the research is to determine the possible effects of the entertainment media such as television and computers on the development of aggressive behavior of the learner. Upon the determination of such data seek possible methods of guidance. Effect can be studied based on the results of a quantitative educational research that covers 100 students, 6 to 16 years old both male and female, undertaken through survey research. Introduction There are different ways of learning which can be used and applied in educational process. The knowledge on the effective learning techniques can be considered as an essential factor to be able to attain the goals of education. The different types of learning process guide the educators on the most effective ways of attaining the goals which is learning. Included in the types of learning techniques are the behavioral influences brought about by the different factors in the society. One of the most influential factors in the development of the learner is the media. In the behaviorist point of view in lined with the scientific study of Pavlov and Skinner that behavior is a measurable concept in learning process (Griffin, Holford, and Jarvis, 2003). Thus, on the perception of the effects of media on the learner, one of the ways in the determination of the influencing effects of the mass media is through the behavior being shown by the learner. This is similar to the target learning process. Anderson and Collins (1988) have pointed out that television has an impact not only in children’s pre-pubescent behavior but can also affect adolescent behavior. The main goal of the study is to determine the effects of the media on the behavior of the learner and ultimately present educational counseling methods suitable to manage behavioral problems that are developed, particularly aggressive behavior. There is growing concern regarding increasing aggression and violent behavior among children and adolescents this past decade and media is has been one of the factors being Juvenile delinquency has been increasing progressively not only in number but also in gravity (Snieckute, 2004) The shall be undertaken through the synergy of the library-based and the observation and experimental research that will focus on the effects of the media such as television and related information tools on the development of the different aspects of the personality of the individual. The research is in-lined with the possible behavioral problems that can be expressed by the individuals under study. The study of the development of aggressiveness and violent actions as an effect of media in the development of the personality and behavior of the learner is important due to the fact that majority of he study surmised that the media is one of the major causes of the problems in behavior of the learner as a whole. More children are gaining access and are being exposed to media without or with deficient parental supervision and depend on television as their primary form of entertainment and information (Walma van der Molen & van der Voort, 1999) This is due to the fact that observation and imitation of the situations in the surroundings is also an effective informal teacher not only cognitively but most especially on the behavioral aspect (Sylwester, 2005). Thus, the behavior of an individual can be both an influential factor that teaches other people and at the same time an indication of the person’s learning. To establish the effects of the media to the learner, researches conducted prior to this study will be surveyed and assessed. The background study will enable the establishment of concepts, prevailing theories and other current research investigations on the influence of media as part of the experimental study, an in-depth analysis of the results of the research survey will be one of the primary objectives The purpose of the study is to be able to determine the validity of television exposure as a major cause of the development of aggressive behavior among children. The objective will be achieved through the research both library-based and qualitative data gathering on the behavior influences of the group. The results of previous studies will be assessed and incorporated into the current research to establish the degree of influence of television to aggression in children. The proposed paper aims to answer the following key questions: †¢ Why is there concern regarding the development of aggressive behavior among juveniles or minors specifically ages 6 to 16 years old in relation to the exposure to media? †¢ What television practices or programming are critical in influencing behavior among juveniles or minors specifically ages 6 to 16 years old? †¢ What are the long term implications to the individuals and society of the development of early aggressive behavior among the test group? In line with the aim to test the hypothesis that the violence presented by the media specifically the television has significant effects on the development of the behavior of the children that can cause concern to educational guidance as well as regarding the detrimental effects of the media such as television to the behavior of the learner, theories on the psychological and behavioral norms serves as the bases for the divergence of attitudes and for the identification of deviant behavior that can cause alarm and leads to actions related to educational counseling. Review of Related Literature The proposed study is on the basis of the behaviorist approach to education. In this principle, learning can be measured by the observable traits and behaviors of the individual. The behaviorist point of view depicts the importance of expression of a person in the determination of a successful learning process. One of the most important is the process of conditioning that can be applied through the process (Griffin, Holford, and Jarvis, 2003). Another key concept that is related to the course of this study is the theories on conditioning. Conditioning that can be explained as the exposure to different affective factors in the environment that can affect both the cognitive and behavioral aspects of development. In the study of Sylwester (2005), it was discussed that learning is greatly affected by the emotions and attention capacity of an individual. In this case it can be identified that young children become more attracted to the television and the computer rather than any forms and tools of learning. According to Walma van der Molen and van der Voort (1999), children today retain more information form television viewing compared to reading. A critical concept presented in the study is the theory that television is catering more to the fact that children tend to be attracted to â€Å"changing environments† and more suited to the learning styles (visual and aural), a competency that Media has as strength (American Association of School Administrators, 1991; â€Å"Learning Styles†, 2006). The main concern that arises in relation to the behavioral influences brought about by these types of influences is the fact that television and computer games can present violence that can be imitated by the children and are subject to very little control within most homes. Based on the same study, it was presented that due to the fact that the development is composed of both the physiological and behavioral, education can also cause development of the brain (Sylwester, 2005). The study presented a scientific and physiological approach on the changes associated with the influences of the media to the children. The television and other forms of media were presented with fair treatment, presenting both the perceived advantages and disadvantages were presented. Based on the study conducted by Barker and Petley (2001), concern regarding media content is in relation to the behavior of the children is based on the effects of the programs shown in the television especially those that show violence. Although many studies have expressed such notion, based on the study, there is no convincing evidence that points and measures the interrelationship between the two. The researches argue that violence in the televisions has no direct relationship to the changes in behavior of an individual. The access to computer and the internet was surmised to have a very influential role in the development of the children. Like television, the internet and computers have provided new opportunities and realities for learning and education. Also included in the benefits that can be incurred is the development of children are cognitive improvement and communication skills. On the other hand, such freedom to be able to access the computer can greatly effect the possible behavior of the learners when exposed to violence, pornographic materials and other factors that has negative effects (Cleon and Cho, 2005). One of the conventional studies on the effects of media was presented by Johnson (2005). Based on this study, the computer games can bring about the development of analytical skills of children. The skills that can be developed are the problem-solving and logical skills. Various methodologies that can be applied in the course of the study as well flexibility of reference can be utilized. However, a systematic research should be employed to assess and analyze in the involvement and the effects of the media on the knowledge acquisition and cognitive skills of the children (Livingstone, 2004) Procedures To be able to achieve the projected results of the study, different procedure are needed to be employed. The target of the research to be conducted is to determine the effects that can be attributed to the forms of media such as the television and computers. This can be achieved through the employment of the synergy of the different methods of research. Included in the attainment of the educational research there are essential steps that are taken into consideration. The limitations of the study, the planning phase of the research process, and the decision on the most effective research technique to be undertaken are the primary considerations (Cohen, Manion, and Morrison, 2000). †¢ Document/ Study Research The library-cased research focuses on the studies conducted by contemporary researchers on the basis of concepts presented. This can be considered as the qualitative part of the research process that will be the basis of the analysis on the experimental study that will be undertaken (Cohen, Manion, and Morrison, 2000). An online research or related document will serve as another reference assessment method but also as a benchmark of the research to be conducted. Comparison and Contrast of existing and recently conducted researches will be assessed for their implications. †¢ The Experimental Research The experimental part of the research have two main objective: to assess the degree of aggressive behavior that can be attributed to exposure to television and computer games and to determine the specific content, elements or features that can be directly related to aggressive behavior. o Participants The inclusion criteria in the study are the minor students and learners that are between 6 to 16 years old. These are individuals that are exposed to the television and computer technology. ï‚ § Demography †¢ Equal distribution of male and females †¢ Age range is between 6-16 years of age †¢ Currently enrolled in public schools that incorporate television and computers into their curricula †¢ Participants must have access both to computer gaming or entertainment and television †¢ Have significant exposure to television and computer entertainment, minimum of 1 hour daily exposure or total of 7 hours exposure in a week. ï‚ § Psychographics †¢ Must not be pre-diagnosed with any atypical behavioral conditions †¢ View television and computers as primary sources of information, entertainment or distraction †¢ Has no strong opinion regarding the influence of television and computers to his behavior o Number The ideal number of subjects that will be used in the study is 100 randomly selected from the individuals that are chosen on the basis of the inclusion criteria such as age and the exposure to the television or computer. o Instrumentation The study will make use of the survey process specifically questionnaires for the determination of the opinions of the parents on the exposure of the children to the specified forms of media. The objective is to quantify the responses given by the sample population. The method targets the characteristic or issue of interest by soliciting answers through directed questions. Responses are recorded, measured, organized and analysed to be able to come up with the output. o Sampling Process The primary step required is the preparation of the questionnaires that is needed to elicit from the subjects information necessary to accomplish the objectives of the study. Questionnaire will be made to meet closely readability levels as needed by respondents. Randomization will be employed to be able to acquire the quality of the research results. Data gathering will follow validation of responses until number or samples needed are reached. o Validation and valuation The validity can be achieved though the validation techniques employed in the statistical sampling of random samples. Respondent’s validation will be done using demographic and psychographic criteria. Response validation will be indicated through successful accomplishment of survey forms. Valuation of sampling will be conducted through statistical analysis. Correlation analysis and significance testing will be conducted to establish the actual influence levels of television and computer to aggressive behavior and their impact to aggressiveness as a behavior respectively. †¢ Ethical Considerations The aims and the objective of the survey research are not to implicate any form of media to crimes or delinquencies but to be able to assess the viability of the theories on their influence to aggressive behavior developed by children. To be able to undertake such projects permission is sought from the sample population as well as their understanding of the objectives and procedure of the study. Consent from the parents or guardians and all other pertinent authorities must be acquired to facilitate the validity of the study as well as protect the interest of the participants. Results Results of the preliminary investigation showed the possible ways to determine the reasons for the concern of the public regarding the behavioral problems that is encountered. The preliminary research presents the overview of the possible justification of concern on the development of aggressive behavior of the children. The integration of contextual library-based and survey research will be presented to determine the validity of hypotheses and its pursuit as a further study. Discussion Based on the gathered data from initial research that was undertaken, a larger part of the population perceive the media as having as a negative influence only on behavior instead of it being a direct cause of behavioral problems in children and adolescents. Literature that showed the television, computer and other electronic visual media can contribute to learning, social orientation and perceptions but are not reflective or indicative of behavior for individuals The concern on the level of exposure to violence and pornography without the guidance of responsible educators, parents and guardians of young children Is considered as the most critical and urgent. Although there is cause for public concern regarding its content and control, the lobby is for responsible programming and reviews rather that greater restriction of limitation of access. References American Association of School Administrators (1991). Learning Styles: Putting Research and Common Sense into Practice. Arlington, VA: American Association of School Administrators Anderson, D., & Collins, P. (1988). The impact on children’s education: Television’s influence on cognitive development. Washington, DC: U.S. Department of Education, Office of Educational Research and Improvement. Barker, M. and Petley, J (2001). Ill Effects: The Media/Violence Debate. New York: Routledge. Cleon, HJ and Cho, CH. (2005) Children’s Exposure to Negative Internet Content: Effects of Family Context. Journal of Broadcasting & Electronic Media, 49 (4), p. 488. Cohen, L. Manion, L. and Morrison, K. (2000). Research Methods in Education. London: Routledge. Davis, J. (2002) Types of research methods. Psychological Research Methods 2. Retrieved on October 1, 2006 from http://www.naropa.edu/faculty/johndavis/prm2/types1.html. Griffin, C., Holford, J. & Jarvis, P. (2003). The Theory & Practice of Learning. London: Kogan Page. Johnson, S. (2005). Everything bad is good for you: How today’s popular culture is actually making us smarter. New York: Riverhead Books. Livingstone, S. (2004) A commentary on the research evidence regarding the effects of food promotion on children. Prepared for the Research Department of the Office of Communication, Department of Media and Communication. London: London School of Economics and Political Science. Snieckute, Marija (2004). Juvenile delinquency and the Family. Retrieved on October 1, 2006 from http://www.sociumas.lt/Eng/Nr16/nepilnameciai.asp Sylwester, R. (2005). How to explain a brain: An educator’s handbook of brain terms and cognitive process. Thousand Oaks, CA: Corwin Press. Walma van der Molen, Juliette H. and van der Voort Tom H.A (1999). Children Remember More from Television Than Reading. Retrieved on October 1, 2006 from http://www.selfhelpmagazine.com/articles/child_behavior/kidsntv.htm Appendix 1. Age _________ 2. Sex _________ 3. Are you married? _________ 4. Do you have children? _________ 5. Do you have school children? _________ (Refers to school children age 6 – 16 years old only) 6. Are they watching TV almost everyday? _________ 7. How many hours spent in watching TV everyday? _________ 8. Having hard time in stopping them to watch TV? _________ 9. Do they sleep late at night because of TV? _________ 10. Are they committing invalid absences frequently? _________ 12. Do you think too much time in watching TV is the cause of this? _________ 13. Do you think their grades are good, maintained and not going down? ________ 14. Did they normally pass all the subjects? _________ 15. Do you get feedback that they are sleepy in the class session? _________ 16. Do they prefer TV than basketball or other sports? _________

Consumer Trust

Project report on: Consumer Trust – Flipkart Subject: Consumer Behaviour Submitted to: Prof. Neha Gupta Submitted by: Ami Vora Roll No: 58 Class: PGDM – Communications FLIPKART  is an Indian  e-commerce  company founded by Sachin Bansal and Binny Bansal in 2007, both alumni of the Indian Institute of Technology Delhi. Initially funded by the Bansals themselves with  Rs. 400,000, Flipkart has since then raised funding from venture capital funds  Accel India  in 2009  and Tiger Global (US$10 million in 2010 and  US$20 million in June 2011).Today, as per Alexa traffic rankings, Flipkart is among the top 20 Indian Web sites and has been credited with being India's largest online bookseller  with over 11 million titles on offer. The cash-on-delivery model adopted by Flipkart has proven to be of great significance since the credit card and net banking penetration is very low in India. Even its 30 days replacement offer is something which acts as its USP. FAC TORS THAT LEAD TO THE SUCCESS OF FLIPKART * Customer Service: Provide good customer support with quick turn around time for client queries.Provide replacement of product in case a customer receives a defective product. * User Interface: Easy to use, easy to browse through the products, add products to wishlist or to a cart, get product reviews and opinions, pre-order products, make payments using different methods. * Cash/Card On Delivery: Demonstrated more confidence in buying products. Flipkart sells 20 products/min and have with more than 60% of the Flipkart's customers use Cash on Delivery and card on delivery methods. This is because of two reasons, one is many people do not know how to make payments online.And secondly people do not have immense trust in e-commerce in India. * Customer Retention: Has around 15 lakh individual customers and more than 70% customers are repeat customers i. e. they shop various times each year. The company targets to have a customer base of 1 cror e by 2015. * Local Presence: Tie ups with local vendors and courier firms (thereby reducing transportation and storage costs. Owns warehouse in major cities. CONSUMER TRUST For ensuring success, securing trust in your company is essential. Trust is as important to a potential customer’s purchasing decision as the products you offer him.And an essential element of building that trust, with both customers and partners, is the assurance that your e-commerce operation meets the demanding security standards required of organizations handling sensitive financial information. Building a consumer Trust for Flipkart can take place in the following facets: * Setting up a Storefront which generates a sense of dependency among the consumer * Build a commerce friendly Web Host * Securing Information Using SSL * Processing Transactions * On time Delivery * Quality of the products * Efficient staff * Return PolicyFollowing are the various measures taken my Flipkart to build and ensure consu mer trust. 1. Merchandise site safety and security A safe and secure Web site is the most crucial element to building online trust. Flipkart convey that customers can trust them with their personal information and their purchases. Promote the basic security of your site and reinforce that message with a buying process that emphasizes safety and ease. Flipkart has a â€Å"Worry Free Shopping† environment. It clearly states shipping, return and privacy policies as well as security and product guarantees.Customers are most sensitive to trust and security issues as they move down the path to purchase. 2. A professional site speaks volumes’ Flipkart has invested wisely in professionalism of their site. This includes : user-friendly design and content updates that are accurate and regular, paying attention to load time, avoiding site down time at all costs, updating content often, avoiding typos and broken links. 3. Showcase the Trustworthiness of Your Brand The trustworthin ess is also defined by highlighting its distinctive qualities and physical presence.They do this by expliciting brand-value statement, reinforce that brand-value statement by creating a tag line that customers, over time, will easily associate, and provide easily accessible customer service phone numbers. 4. Outside Voices Boost Credibility There is often no better way to build trust in your brand than to allow others to endorse it. Flipkart has a section for reviews for the product and services from trusted sources which act invaluable. 5. Comprehensive Product Content Enhances Trust You will find comprehensive product content and details of a particular product once u chose any item.This gives an insight of the minute, technical, and other details of the product before purchase. 6. What You See Is What You Get Flipkart provides image zoom functionality; provide thumbnail images to the shopping cart, etc. to ensure that What You See Is What You Get. 7. Building Quality Service One of the most important aspect is also to create trust among the consumers about the quality of the product. Flipkart provides information such as sizes, product availability (in stock), e-mail confirmation, post purchase services, customer service, etc. . Secure Payment options Flipkart promptly provides various options for the payment of the desired products. This is done by Cash on delivery, Credit card and debit card purchase, Net banking, etc. One striking features is also their EMI option with a very minimal amount of overhead. This attracts the consumers and develops a string sense of trust among the consumers as payment is the most sensitive part of the entire consumer buying process. 9. Returns and Guarantee Flipkart’s USP is the 30 day returns guarantee process.Though conditions apply to these, but to almost all the products they refund the entire amount of the money paid if the consumer returns the purchased product due to any reason. Below is a graph denoting monthl y traffic to Flipkart and it shows an increasing trend for most of the years. Customer trust in a company can play a significant role in determining the customer’s actions regarding that company. Customer trust (a belief) influences customer intentions. Empirical Research has shown that trust increases customer intention to purchase a product from a company as well as customer intention to return to a company.The following image shows the flow on process for Flipkart online shopping. RESULTS OF BUILDING CONSUMER TRUST The most important parameter for measuring the results of the efforts for creating consumer trust is the revenue generated. In about 7 years, Flipkart generated 12  billion (US$220  million) (FY  2011–12). Flipkart even has a market share of 20-25% in the Indian online market. Last year, it even acquired Let’s Buy and thus increased their market share. The graph shown above also speaks for itself that the number of visitors have been increasi ng day by day thus ensuring better sales and profitability.ROLE OF ADVERTISING IN BUILDING CONSUMER TRUST Flipkart. com  is one such online portal that is synonymous with trust worthy online shopping. Flipkart used various innovative ads where they show kids playing the roles of an adult (with real adult dubbed voices) in a day to day situation to reach their audiences. This creates a sense of trust among the consumers as kids convey truthfulness. This particular advertisement where three generations are portrayed to present the customers’ skepticism in online shopping hits just the right chords to market  Flipkart. com  and assure customers of its excellent services.This advertisement focuses on the major concern of the customers i. e. guarantee and how can one make an assessment from an online image. With the witty use of our old custom of arranged marriages where brides got betrothed by simply looking at the photographs of their husbands, this advertisement mixes a p erfect marketing solution, wrapped up in good humour. By presenting three generations together in an ad,  Flipkart. com  once again makes it clear that online shopping is devoid of age barriers and  Flipkart. com  is targeted to everyone irrespective of age or gender. CONCLUSIONFlipkart is one of the leading players in the online shopping sector in India. It targets all the older generation’s trust towards  Flipkart. com  by making the high-tech younger generation doubtful, and boosting the older generation’s ego by making them make an online purchase in the tech-savvy world. The tag line â€Å"shopping ka naya address†, â€Å"the new address for shopping†, does open doors or rather browsers to online shopping. By various and continuous efforts Flipkart has, no doubt, succeeded at a great level to create consumer trust and its impact is visible and measurable through the results. THANK YOU !!