Thursday, October 17, 2019

A Marketing Plan for the Cadbury Chocolate Company Case Study

A Marketing Plan for the Cadbury Chocolate Company - Case Study Example under this, the management ensures that, before the product is promoted into the market, the characteristics of the products should be well defined to meet the needs of the consumers, the packaging of the products should be attractive to entice the customers to buy the product, the quality of the product should be perfect, that is it should have the quality that matches with the prescription of the product in the market so that it can maintain our consumers. Under this, we see that Cadbury uses its business intelligence to change the market position of its products by shifting product sizes, package designs keeping in mind the changes of its customer's tastes for this reason most of the Cadburys products, are made from real chocolate in which the ingredients include; cocoa butter and a glass and a half of cream dairy milk in every 200 grams of Cadbury dairy milk chocolate. This is used to show the good quality of Cadburys products which makes it a good factor in influencing the consu mers to buy the products. Marketing is also known to be a core leader into a successful business therefore; one should have more than a good idea of producing a nice product. So before launching a product in the market, one should be able to identify his markets and carry out research, to find out if consumers share the same desire to invest in the production. Here, Cadbury uses wholesalers and retailers to collect information about its consumers behaviors that is possible to affect its manufacturing and distribution goals, the company gets information from the warehouse, through which they make decisions to deliver the precise quantity of brand new products to retailers when in need. Cadbury uses data warehouse to calculate the impact of its trade expenditure activities. Therefore, the research methods should depend on the size and scope of the business. This may be done by examining ones own behavior, with that of the other companies, spend time in stores that promote cooking products and do some reading o n magazines, books and literature focusing on various chocolate products manufacturing. One should be encouraged to talk and listen to the potential consumers, thus enabling one to know the issues that will be faced and the encounters he will face while carrying out the business. One is also advised to hire researchers who will help him define and understand the market, if the product he intends to start is larger. The other factor that one should look into before making a decision on a particular market segmentation or what is referred to as the environments, these factors include; geographical factors, location, gender and also age of the consumers of the products, this is basically used to give the products a marketing opportunity. 2 The competitors will not be able to have the same opinions like the company's, since marketing opportunities increase when customer groups with varying needs and wants are recognized. Markets can be segmented or targeted on a variety of factors including age, gender, location, geographic factors, demographic characteristics, and family life cycle, desire for relaxation or time pressures. Segments or target markets should be accessible to the business and large enough to provide a solid customer base. Therefore, a business must analyze the needs and wants of different market

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