Development of a Web Based Recruitment Process System for the Human Resource of an Organization Essay Example

Development of a Web Based Recruitment Process System for the Human Resource of an Organization Paper DEVELOPMENT OF A WEB BASED RECRUITMENT PROCESS SYSTEM FOR THE HUMAN RESOURCE OF AN ORGANIZATION CASE STUDY:UGANDA VIRUS RESEARCH INSTITUTE SUBMITED BY: NAMBALE JOHN BOSCO REG NO: 2007-03-IT-042 LECTURER: MR OTHIENO JOSEPH 1. 1. Introduction For an organization to run successfully and efficiently its very important that it has efficient workers and to use its resources very well especially human resources. So one of the important goals of an organization is to recruit right people for the right job. So there should be a proper recruiting process management system so that all the activities and selection procedure can be carried out effectively without losing its transparency. A web based recruitment system will be of great help in carrying out recruitment operations and with this very objective in mind this web based recruitment system will be made. In this web based recruitment system it will manage all such activities (like storing applicants data, scheduling interviews, retrieval of recorded data and easy application) and that will save time, manpower and the biggest advantage of being it web based. This web based system will provide better prospective for the enhancement of organization regarding to quality and transparency. 1. 2. Background of the case study The Uganda Virus Research Institute (UVRI), located in Entebbe, Uganda, was established in 1936 as the Yellow Fever Research Institute by the Rockefeller Foundation. In 1950, after gaining regional recognition it was renamed the East African Virus Research Institute (EAVRI). After the collapse of the East African Community in 1977, it became a Uganda government public health research institution and was renamed the Uganda Virus Research Institute. We will write a custom essay sample on Development of a Web Based Recruitment Process System for the Human Resource of an Organization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Development of a Web Based Recruitment Process System for the Human Resource of an Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Development of a Web Based Recruitment Process System for the Human Resource of an Organization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The government of Uganda now administers and funds the institute through the Uganda National Health Research Organization (UNHRO) which is an umbrella research body with in the Uganda Ministry of Health. The mission of the institute is to carry out scientific research concerning communicable diseases, especially viral diseases of public health importance and to advise the government on strategies for control and prevention. The institute also plays a large role in coordinating and administering virology related clinical trials within the county. Most recently the institute has been involved in human HIV vaccine clinical trials. The HIV/AIDS Reference and Quality Assurance Laboratory (HRL), which is part of the institute plays an important role in making public policy recommendations to the Uganda National Drug Authority on the access and usage of new drugs and medicaltechnologies. 1. 3. Problem Statement The current recruitment processes are primarily manual and paper based. These processes are labor intensive, costly and unfriendly from the applicant and managerial point of view. It is worth notifying that with the increasing number of applicants at the institute and with this current recruitment processes which are primarily manual and paper based are no longer efficient. It is the intention to replace these with a system that will allow direct job applications on-line and improve this situation. 1. 4. Objectives of the study This project is aimed at developing a web-based (on-line)recruitment system for Uganda Virus Research Institute which will store data, schedule interviews, allow easy retrieval of data and finally also allow easy application. However there are other specific objectives and these will include; †¢To investigate the current system being used. †¢To design a web based recruitment process system. †¢To implement a web based recruitment process system. †¢To test the web based recruitment process system. 2. Activities and Deliverables The following table describes the activities and deliverables comprising of the system development life cycle which involves planning stage, analysis stage, design stage, implementation stage and maintenance stage StagesActivitiesDeliverables Planning†¢Define business problem and scope Produce detailed project schedule †¢Confirm project feasibility †¢Presentation of reasons why system should or should not be developed by the organization†¢Initiate †¢Ensure feasibility †¢Plan schedule Analysis†¢Gather information to learn problem domain †¢Determine system requirements †¢Generate alternative designs †¢Compare alterna tives †¢Recommend best alternative†¢Requirements specification †¢Entity Relationship Diagram †¢Performance expectations †¢Description of work flows and manuals Design†¢Define system architecture †¢Produce logical and physical database design †¢Design document Data Element Dictionary Implementation†¢Verify and test †¢Convert data †¢Train users and document the system †¢Install the system †¢Testing †¢User training †¢Installation of new system. Maintenance†¢Maintain system †¢Enhance system †¢Support users†¢Small patches,repairs and updates †¢Enhancements to expand system capabilities 2. 1. Project schedule A project schedule for the development of a web based recruitment process system for the human resource of an organization showing an activity and its estimated time period. ActivityEstimated Time Planning4 weeks Analysis5 weeks Design7 weeks Implementation9 weeks Overall project25 weeks 2. 2. Gantt chart MONTHSEPTEMBEROCTTOBERNOVEMBERDECEMBERJANUARYFEBRUARY WEEKS1234512341234123412341234 ACTIVITIES PLANNING ANALYSIS DESIGN IMPLEMENTATION OVERALL PROJECT 3. METHODOLOGY This will include various methods of collecting data. It comprises of two parts thats the research methodology which includes primary sources and development methodology which includes the design tools. 3. 1. Research methodology This will involve various methods that will be used to collect data and these include primary sources and secondary sources. . 1. 1. Primary sources 3. 1. 2. Observation During the research, I will see exactly what happens at the institute and also interact with the staff members of human resource department at the institute. During that period I will be able to observe and analyze the conditions of the work at the institute. 3. 1. 3. Oral interviews There will be free interaction with the staff members of human resource department and I will ask them some questions pertaining to the topic under study. The interviews will be aimed at getting an understanding the current situation. . 1. 4. Questionnaires The use of pre-printed questionnaires will be of great use since confidentiality will have to be maintained especially among the human resource department. It will comprise of both open ended and closed questions, questionnaires which will be distributed to each member of the human resource department. From this procedure, I will be able to get their views about the recruitment process. They will be requested to give their views on how to solve the problems at hand. 3. 1. 5. Secondary sources 3. 1. 6. Library research I will also have a review of the secondary data to gather information about the research problems mostly in the required area of the study. For this method various texts on databases and database management system will be of great help during the research; these will include a number of textbooks, journals, articles and the world wide web, that is ; internet which will be also my secondary source of information. 3. 2. Development methodology This will involve various design tools that will be used to collect data. 3. 2. 1. Design tools For this project , I will use PHP and MySQL as the prime design tools because of the following reasons below; 3. 2. 2 PHP Hypertext Preprocessor (PHP) is an HTML embedded programming language which executes scripts on a server and allows web designers to create dynamic content that interacts with databases. It supports the use of database servers such as MySQL, Informix and Solid. 3. 2. 3. Advantages of PHP †¢It is fast and easy because its embedded in HTML code, the response time is short and PHP contains many special features and functions needed to create dynamic web pages. †¢Its cross platform. It runs on a variety of operating systems for example Windows, Linux. †¢It accesses everything. Has a built in set of functions that make getting whatever you need very easy. †¢It is constantly being improved. A variety of developers look to improve the product almost daily. †¢It is free. †¢You can get support from different people. That is technical support is widely available. A large base of users provides free support through e-mail discussions list. 3. 2. 4. MySQL MySQL is a relational database management system (RDBMS) that interacts with Sructured Query Language(SQL), a tool for editing, accessing and processing data within a database. . 2. 5. Advantages of MySQL †¢Fast †¢Stable †¢Easy to learn †¢Runs on popular OS (Windows, Linux, Mac OS X etc) †¢Applications can be created in great variety of programming languages such as C, C++ ,Java etc †¢Extensively documented on the internet and there many books on the subject available. †¢Available for many applications free of charge (GPL License) †¢Cheaper †¢MySQL is a relational database system Other tools to be used will include drawing tools such as gimp, adobe photo, computer aided software engineering tools, html, text editors such as notepad Table of contents Page Introduction.. 1 Background of the case study.. 1-2 Problem statement 2 Objectives of the study 2 Activities and deliverables 3-4 Project schedule. 4 Methodology. 5-7

How does the viscosity of a liquid affect the flow of a sphere through it Essays

How does the viscosity of a liquid affect the flow of a sphere through it Essays How does the viscosity of a liquid affect the flow of a sphere through it Essay How does the viscosity of a liquid affect the flow of a sphere through it Essay The resistance offered by a liquid/fluid (gases and liquids) on a moving object inside it is called viscosity. The flow of liquid occurs as the movement of layers at different speeds which in turn lead to a gradient of speeds and friction among them respectively.Stokes LawThe viscous force offered by a fluid on a ball is directly proportional to the radius of the ball and its speed at a given instant.F is proportional to rF is proportional to vF is proportional to rvK=6= coefficient of viscosityF= 6 ? ? r vF=Frictional Force?= coefficient of viscosityR=Radius of the SphereV=Velocity of the Sphere? =F/6?rv = N/mms-1 =Nm-2s =Pa sI believe that the density of the liquid will be directly proportional to the time taken for the sphere to drop.Viscosity of various fluidsFluidViscosity (Pa s)Hydrogen8.410-6Air17.410-6Xenon2.1210-5(Room temperature)Blood3x10-3Castor oil0.985Glycerol1.5Mercury1.510-3Water8.9410-4Up thrust (U)When an object is fully or partially immersed in a fluid, the fluid exerts a force on the object upwards.Archimedes PrincipleThe up thrust acting on an object that is partially or fully immersed in a fluid, is equal to the weight of the displaced liquid.Up thrust= the upward force on the object.According to Archimedes Principle,Up thrust= Weight of the displaced liquid.= Mass of the displaced liquid x g= Volume of the displaced liquid x density of liquid x gU= v p gU= Up thrustV= VolumeP=DensityG=Gravity on kgm3-1The motion of a sphere inside a viscous liquidWhen a sphere is moving inside a liquid, three forces are acting on it:Weight downwards,Up thrust and Viscous Force upwards.Since F= 6 ? ? r v, the viscous force is increasing with the speed.Since F is increasing, at some point the sum of U and F is going to be equal to W.At this point the resultant force on the sphere is zero, therefore, according to F=MA, a=0, that means the sphere moves at constant speed. This is called the Terminal Velocity.When the sphere is moving at terminal velocity, W= U+F.?= 2r2 g (d-p)/9vtD=density of the sphereP=density of the liquidThe density of the sphere and pulp must be calculated separately using the formula:Density=Mass /VolumeTo find vt, the speed of the sphere must be measured during few intervals to make sure it has reached the terminal velocity.Then the experiment can be repeated to study the change in viscosity with the concentration of the pulp.AimTo find the time taken for a sphere to fall through several viscous liquids and liquids with different concentrations of viscosity.Diagram/EquipmentMethodI filled up the cylinder container with the viscous liquid, which is wallpaper paste (mixed together beforehand).I then placed the sphere on the surface of the liquid.When I let go of the sphere I started the timer.When the sphere reached the bottom, I stopped the timer.Using a ruler I measured the distance travelled.Using Distance / Time I got the speed of the sphere, and the terminal velocity at each 10cm interva l.I then repeated the experiment.PreliminaryIn my preliminary experiment, I tested out different sphere sizes and also the maximum and minimum concentrations of the viscous solutions, so I would know which quantities would be best to use.The diameter of the sphere I chose was 1.3cm, as it was small enough to travel at a constant rate through the liquid.The minimum concentration contained 8g of wallpaper paste in 600ml of water, as it was just viscous enough to take a reading. The maximum was 26g of paste, because after that the sphere doesnt move at all.Results = First ExperimentInterval (cm)Water (ml)Density (kgml-1)Time 1 (Sec)Time 2 (Sec)Time 3 (Sec)Average Time (Sec)1020Total5000.9744s104s146s44s105s145s45s102s146s145.6s1020Total5100.9518396618406717386666.3s1020Total5200.9413355812351.0014335858.6s1020Total5300.9361624717248162424.0s1020Total5400.914101551115491414.6s1020Total5500.9038133713481313.0s1020Total5600.8937103710461110.3s1020Total5700.882572583677.3s1020Total5800.872 462562445.3s1020Total5900.861241241233.7s17g PasteChanging Water from 500ml upwardsResults = Second ExperimentPaste (g)Density (kgml-1)Time 1 (Sec)Time 2 (Sec)Time 3 (Sec)Average Time (Sec)80.970.410.370.380.38100.960.370.340.430.38120.960.440.500.500.48140.950.630.680.650.65160.951.281.501.281.35180.944.185.416.535.37600ml WaterChanging Paste from 8g upwardsThe graph for the first experiment shows that as Density increases, so does time, though they are not directly proportional because they dont go up in equal amounts. There is also an anomaly, which could have been caused by human or systematic error.For the second experiment the graph is quite different. This shows that as Density increases, time actually decreases. So the two quantities are inversely related. There is a constant pattern at first, but then due to human and systematic error there are a few anomalies.Evaluation/ConclusionYou can see from the first graph that density and time are directly proportional, so as one go es up so does the other. This shows that the relationship between density and time is valid.For the second graph, the two quantities are inversely related. This is because for that one the liquid is getting more viscous, so slowing down the sphere.To improve the experiment I could take better precautions to reduce the errors, especially the human errors as they can be prevented more easily.I could have tried to find out my reaction time and eliminate that from the time to make it more accurate.Some of the limitations are that you cant use very big objects, because they wont fit through the cylinder, and also different shapes, because they have sides of different areas.

Close comparative analysis of two passages Essay

Close comparative analysis of two passages - Essay Example At a glance, one can notice that the passages have same thematic concerns. Women are featured in both the paragraphs and poem. Human beings are the centre of these works. In both the works, the sketches of women characters are explained by the speaker of the works and then the real beauty is compared with the painted one. In first passage, the writer sees a painting that is present on his writing table. After seeing the painting, he remembers the woman character that is painted on the paper and expresses the portrayed character in words. He has used water colours to paint the figure of Laura Fairlie, a character who inspired him a lot. He explains that he painted the character as he has seen her. His described background is the same when he saw her for the first time. He was so inspired by the beauty and innocence of the character that he painted her on the canvas. â€Å"I look at it, and there dawns upon me brightly, from the dark greenish-brown background of the summer-house, a light, youthful figure, clothed in a simple muslin dress, the pattern of it formed by broad alternate stripes of delicate blue and white.† The summer-house, the figure of the lady and even her scarf with its stripes is quite prominent in the painting. Later on in the explanation about the portrayed lady, the writer explains the details about her clothes such as her gown, the straw hat with matching ribbons of the gown. After her clothing, the writer starts explaining the facial features of the women with the impact of her clothing. The writer gives a good attention to the eyes of the lady that are of blue turquoise colour. After elaborating about the features of the lady, the writer asks himself if he is able to see all these things in the drawing but the answer is in negative because the painting has faded with the passage of time and is

Patient Diagnosed With Cancer Essay Example | Topics and Well Written Essays - 1750 words

Patient Diagnosed With Cancer - Essay Example Tabitha is a 1-year-old patient who was diagnosed with cancer two years ago and has received two courses of chemotherapy. She understands and respects every decision with regards to treatment and is due to have another round of chemotherapy. The treatment can make a 30% chance of survival or approximately two years. Without this, Tabitha will die within three months. Tabitha has a good relationship with the clinical team. She also has a supportive family and friends all throughout the treatment. She attends the local school when she is not sick and lives with her brothers and parents. The ethical dilemma started when Tabitha refused consent chemotherapy because of being fed up in the hospital to receive unpleasant treatments. According to the ANMC National Competency Standards for the Registered Nurse Section 2.3 (2008), a registered nurse practices in a way that acknowledge the dignity, culture, values, beliefs, and rights of individual groups, including the consideration of individ ual/group preferences when providing care (p. 3). Respecting Tabitha’s refusal to treatment is in line with the practice of professional and ethical nursing framework; however, doing so might sacrifice the safety of Tabitha and death within three months. The legal issue in this case study centered on Tabitha’s right to make a decision. Although she is mature enough to understand the treatment and her parents are supportive of the decision to refuse chemotherapy, she is still a 16-year-old patient.

Unit 8 Essay Example | Topics and Well Written Essays - 500 words - 1

Unit 8 - Essay Example The author therefore lays out number of important elements of project management making up the best practices culture that must be observed by all project managers. training is particularly important considering the fast changing times and environments and as such companies have no options other than investing in continuous education for their project management teams and employees to keep up to date with industry standards. The first success point is for the project managers to get everything straight from the onset. It is important for managers of projects to understand the main goals of the particular project the needs of their clients in order to give the best. Secondly it is particularly important to carefully study and understand contracts before entering into any commitments. Assessing major clauses such as those on liabilities, indemnification warranties are worded right so as to avoid unnecessary legal suits and court cases. This eases the project implementation process and helps eliminate unnecessary delays. Another very important success factor in project management is the kick off meeting with a client. It is a very crucial meeting and therefore both the project managers and key project team members should be present in the meeting alongside key persons from the client end. This is because expectations are set in this meeting and as such it helps project teams figure out how to better manage the expectations of their client. The project managers should also never overlook stored materials; they should understand the way to bill for materials that are stored and also know the hidden costs that may come with early ordering of materials. To this end, timing is important especially when it comes to warranties. The warranty time begins counting immediately equipment are purchased and hence the earlier the installation the longer the period covered by the warranty. The final and ultimate success point in project

Reflective Social Work Practice Social Work Essay

Reflective Social Work Practice Social Work Essay Social workers are knowledgeable about and apply the principles of critical thinking and reasoned discernment. They identify, distinguish, evaluate and integrate multiple sources of knowledge and evidence. These include practice evidence, their own practice experience, service user and carer experience together with research-based, organisational, policy and legal knowledge. They use critical thinking augmented by creativity and curiosity. I will critically examine this extract based on my own practice experience and evaluate the use of theories, tools and techniques of reflective practice to see if it supports the statement. I will begin by providing a description of a case study drawn from my previous placement to draw on the practice experience gained and how this may illustrate my learning so far. It is based on a 14 year old young girl who has been attending a horse-riding charity to help promote her well-being, self-esteem and social skills. For the purpose of this assignment she will be referred to as A. In this particular example, it is A and myself who have met as I have been given the task by my manager to talk to her about her personal hygiene. My manager felt this would also help in meeting the criteria required to handle complex situations (National Occupational Standards, Key role 6). Other young girls in her group have been seen talking behind As back about her and have not wanted to participate in group work with her because of this. I felt apprehensive about the meeting as I had not yet encountered anything like this previously. Though I was reassured by my manager that I would have the opportunity to go through the best approach with her before I met with A. Unfortunately due to time constraints and my manager having to deal with a crisis she was unable to assist me. Prior to the initial meeting with A I began to research on how best to deal with the situation and plan ahead on how best to communicate with her. I wanted to do this without hurting her feelings as she was a young and impressionable young person. This is also known as second order skills when employing planning strategies in what I as a worker am doing, being aware and observing interactions, being able to feedback what has happened (Kaprowska, 2005). Still feeling unsure on how to lead onto this particular topic due to my lack of experience, I realised that if my nervousness is apparent to A this may only escalate her worries as well. As a result I tried to keep my anxiety at bay. I asked if she had access to shower/bath facilities as a lot of the children who attended the organisation came from areas of deprivation. At this point I realised I felt out of my depth in having this conversation, and on reflection later felt it conflicted with my own personal beliefs. I did not believe her to have any hygiene issues when I had worked with A in the past. This may have shown when I eventually got to the topic at hand and told her the truth. She may have observed that I did not feel happy explaining why I am asking these questions when I myself did not share the same view as my colleagues and others. I came away from the meeting with my confidence shaken, it was made worse when I learned from my manager that A was upset and her mother h ad in fact complained about me the next day. I felt a great deal of empathy for this young girl, as a professional I had made a commitment to ensure her well-being. I was trying to achieve a fine balance between trying to support her whilst also trying to bring about social change. A reason for this I realised was that A and I had a few similarities which may have affected how I worked with her, the way I perceived her and also in the way I related to her. I recognised that we both had experienced bullying at similar ages. Upon reflection I realised I had assumed her to be more vulnerable in my eyes because of my own experiences which may have impacted on the working relationship I had built with her (Ojala and Nesdale, 2004). Both A and her mother were disappointed in me and felt strongly enough to complain. I felt terrible that I had caused A such distress. Trust is a primary feature in conducting person-centred work. Originally developed in the field of psychology by Carl Rogers (1951) where he outlined the person centred therapy. If I was disclosing information to A about her poor hygiene which was not something I wholly agreed with, then being transparent and honest became difficult. A may have observed my unease with her in the meeting, and may have lost faith in me and my work. I realise afterwards that I wanted this to change, and so actively researched how I could engage in positive work with A. Person centred work also involves being able to discover the clients wishes and feelings and taking this forward in a positive manner. The theory proposes that both the worker and the client are equal, it also challenges the notion of the worker being seen as an expert of knowledge, and that the expert knows best. In the meeting with A I had not really questioned her thoughts and feelings on the situation, and therefore had made the power dynamics between A and myself unbalanced and less in her favour. I had not taken her identity as a service user into full account and consequently may have oppressed her unknowingly by not trying to understand her views and opinions. In the next meeting with A, I actively researched and utilised the person centred approach to help her feel valued and considered in the process. In achieving this I had learnt the gaps in my learning experience and attempted to further my knowledge to benefit my work with A. This can be seen that I am applying the key elements of critical thinking as mentioned in Domain 6 of the Professional Capabilties Framework (2012). When talking with A about her riding ability and work with the group, I realised that her wishes, thoughts and feelings had perhaps been neglected when providing this service. Once I reached this conclusion I also began to see that the organisation that I was based in, it may have been the case that a person centred approach was taken initially to begin with. However, when trying to implement the approach fully into practice it seemed as if the people working with A may have forgotten that the planning is not fixed and irreversible. Mansell and Beadle-Brown (2004a) have stated that this is may be the reason why there is a decrease and collapse in being able to take plans forward. Furthermore similar to Carl Rogers (1951) and his humanistic view for individualism within person centred practice, Yelloly and Henkel (1995) suggested uniqueness as central for effective social work practice. With reference to As identity which I had not originally considered, I had come to understand that I needed to make some self-disclosures about my understanding of how I viewed her. I achieved this by communicating honestly my thoughts on how I had assumed that she would not be resilient enough to understand the first meeting. I had labelled her as a victim of bullying in my mind when this is not how she saw herself. Perhaps if I had realised this early on I would not have meandered through the conversation of hygiene with no direction, and stated the facts in a much direct and open manner. I made my apologies known to A and explored more about her thoughts on bullying and its impact. This allowed me to remain consciously focused on her as an individual and aware of my own valu es about addressing individuals. Funding and organisational issues within the social care sector have meant that resources and number of staff available to attend to service users has meant there is an uphill struggle to meet the needs of the users (Routledge and Gitsham, 2004). These have also had a substantial effect on the voluntary sector where I was based. My interactions with A were largely unsupervised to begin with because of a shortage of qualified staff and resources. This meant the amount of time and resources I was able to spend with any of the young people attending the service has to be made the most of. This may be why having highly skilled practitioners is vital in the face of the current political context. In the face of a double dip recession means having to economise now also extends to social workers as well (Sanderson et al., 2002). Having enough staff members to begin with would be helpful in providing one to one work usually required for person-centred planning. Even when facing such hardships , it may be crucial to have a positive attitude and have a good team to work within to feel that the work you are producing is not only of a high standard but also done collaboratively. Kydd (2004) also affirms that the solution may not always lie in having enough resources but positive together to develop conducive and appropriate working environments. This may go some way to explain how my manager supported me in this particular incident and was able to provide valuable insight into how to improve our working relationship, by being present in future work with A. It is also in line with the organisations working policy (Appendix A). Transparency is crucial to completing positive work with people in social work. Congruence is an imperative aspect of this where the worker and the service user have openness within themselves and with one another to foster trustworthiness (Platt, 2007). Though this can only happen if there is a genuine desire to be honest with one another. That the professional will not hold up a faà §ade and will be able to attend to what the service user is saying by staying in the present and remaining transparent. This may have seemed like a natural concept but was quite difficult to apply when working with A. I did not want to undermine her experience of being bullied by her peers by bringing my own personal experiences into the forefront. Yet I thought if I told her she may not feel quite so isolated which is a common feeling in teenagers with complex lives (Metzing-Blau and Schnepp, 2008). Ultimately I realised my confidence had been shattered to the point where I began to question almost ev ery piece of work I undertook with A, convinced that I would disappoint her and her mother. This led me to consider other approaches or skills I could better use with A later in my work with her. I came across cognitive-behavioural therapy which is an amalgamation of both behavioural and cognitive disciplines which emerged as a fascinating new concept in 1970s (Rachman, 1997). It addresses the thinking and emotional aspects together, and believes that behaviours can be unlearned. In this way I hoped to be able to view how A conceptualises particular events in her life. Through this I recognised the way A may view herself as she often expressed feeling low, and lack of self-esteem and self-worth. A also had a persistent habit to turn a seemingly positive situation into something negative. This enabled me to understand her experiences from a different point of view and continuous reflection helped me see how she may have needed empowering. A strengths-based approach was also researched and utilised in my work with A, which has become favourable in both direct and indirect work with service users (Rapp, 1997). This approach appealed to me as it is more service-user led, and helps them see how their strengths play a significant role in the face of their problems or crisis that they may be facing. It is quite different to other approaches in that it acknowledges a persons suffering and impairment as the result of systemic rather than just psychological drawbacks. In using this approach, this helped A to understand her ability to cope well despite the harshness of her surrounding environment and daily routine of caring for her mother. She was able to see her positive attributes, how others also recognised these which provided for a more balanced view of herself. This is also in line with social work values which places emphasis on helping the user feel empowered and in control (Value B, Topps, 2002). Since the incident I have had ample time to reflect on my work with A and how I feel about it. Different techniques and tools are used to enable reflection within the field of social work, which can help the way we relate to work, home, culture, and supported networks. Winter (1988) states that experience is not something that we store as we would on a computer, rather we story it. Similarly keeping a reflective journal is a useful technique in proactively encouraging critical reflection if done correctly (Kam-shing, 2005). This was a requirement whilst on the course, which I was not keen on at the beginning. I felt it was quite a daunting experience expressing my thoughts and feelings and could not see the benefits of this. For the duration of the placement, as my ability and knowledge of reflection improved with the help of my educator, I was able to understand how this would help me in becoming an effective practitioner. It helped to formalise my ideas, trail of thoughts and bring about a heightened sense of awareness on my own practice. This technique can be seen as embedded within a theory of reflection developed by Schà ¶n (1991). He called this reflection in action (whilst the event is occurring) and reflection on action (after the event has occurred). The journals or learning logs were primarily used after an event had occurred to understand our learning. This tool is available to evaluate the work I have undertaken and how my knowing-in-action may have had an impact on the end outcome. Thus will be able to improve on my skills and ability to reflect-in-action and recognise if there is something more to be done to help the service user. In my interactions with A and other users, I have also recognised that reflection on action is beneficial in evaluating my own practice and reflection in action to implement those lessons learnt actively. To be able to detect my own mistakes and correct these involves uncovering deeper learning. Argryis and Schà ¶n (1974) proposed that when we as people and practitioners simply only operationalize our goals rather than question them we are only applying single-loop learning. When this incident with A occurred, I looked at the different aspects such as theories, As behaviour, the organisations policies that had influenced my thoughts and perceptions and brought me to look at myself and the situation with close scrutiny and query the governing variables to enforce social change be that within myself, the organisation or A or all of these. Kolb (1984) and his reflective cycle helped me examine the structures to my reflection. He developed four stages to his cycle. These include concrete experiences, reflective observation, followed by abstract conceptualisation which includes drawing conclusions from incidents encountered and active experimentation. Active experimentation is the ability to learn from past situations and try a new approach. I think this is where I feel I continued my work with A from the very first incident in trying to utilise different approaches to help her. Using this approach also made me realise that perhaps even if the event itself may have hurt As feelings it may have raised awareness about her hygiene and brought about independence. This is also in line with Value B of the GSCC codes of practice (Topps, 2002) and with Domain 6 (Professional Capabilities Framework 2012). Group studying has been known to develop enhanced learning and reflection. Bold (2008) suggests that having a supportive group to talk through your knowledge and experience gained can generate deeper learning and increase reflective competence. In using group reflection I found that having a group to talk through my morals, beliefs and assumptions that direct my work very useful in a public and collaborative setting. It provided the opportunity to look back at a past experience from multiples perspectives and raise questions. I had not realised the grave nature of discussing ones hygiene would be so difficult, with the help of the group I was more aware of my hidden assumptions on this and how it could affect my practice. Research by Dahlgren et al. (2006) highlights the importance of group reflection and the role of a critical friend to promote empowerment to both students and teachers. This may be because it allows for the students work in an informal setting and therefore have more of a balanced working dynamics. This kind of democratic environment aids reflective learning by advancing self-knowledge. In my group learning set I came away learning more about my own assumptions about A being a carer to her mother with mental health issues meant that she may not have had facilities to aid good hygiene. The group also helped me look at other explanations for what had happened. I came to understand that whilst the issues of A smelling might have been genuine, it could have also been exacerbated by other staff and children through their own assumptions about her learning disability, and status as a young carer to a parent with mental health problems. Their behaviour and assumptions daily may have impacte d the way I saw A even though I did not agree with their views. I failed to raise this further with my manager when handed the task of telling A, as I may have also assumed here that she would know best. Much later I was introduced to the critical incident technique developed by Tripp (1993). To analyse incidents that have had a strong emotional impact on ourselves as practitioners. It entails learning to look beyond just describing to gain deeper reflection. I began to understand that my underestimation in what I had to tell A, was my own failure. This underlying assumption I later realised arose from my supervision with my manager who had assured me that disclosing this information to A would benefit her. The feedback given from my group has helped me identify areas of my reflection where there may perhaps be gaps and how I could improve on these. I felt the feedback was accurate and enriching, it helped for me to understand how they saw my situation with A and were able to offer alternative explanations for the outcomes that I had not yet explored further. Overall this assignment has aimed to demonstrate that there are a number of factors involved in practicing good social work. This is highlighted by being able to demonstrate an awareness of my own values and philosophies, how my knowledge in terms of theories can be applied to inform my own practice. I have learnt that utilising and evaluating theories have furthered my practice by eliciting my understanding and learning over time. I have gained additional skills together with multiple sources of knowledge and techniques to better help the people I have worked with. This kind of creativity is what can bring about social change and empowerment. Reflection is an integral part of social work practice and different tools like journals can augment deep learning and improve future practice. What I may have learnt from a situation initially does not mean that these are the only recommendations to take forward. Through continual reflection and critical thinking, it can help to question our j udgements and that of others and see if more can be done to change the face of social work practice.

A Rose for Emily By William Faulkner :: Free Essay Writer

"A Rose for Emily';   Ã‚  Ã‚  Ã‚  Ã‚  In life people often think that the life they live in is either a good one and do not think that a change would do their life any good. In reality change is good, but Emily in the short story "A Rose for Emily'; thinks that the life she has lived through is the one to keep and does not want to change it even though to us we might think of her life as a tragic and deprived one.   Ã‚  Ã‚  Ã‚  Ã‚  The time frame of Miss Emily Grierson to her was the greatest time era, which was the "Old South';. How do we know that she wanted to stay in the time era of the "Old South'; is when the new generation moved into Jefferson and asked Emily for taxes. When they did this she ranted and raved that Colonel Sartoris has written her a letter in which relieves her of any taxes. She told the tax collectors "See Colonel Sartoris. I have no taxes in Jefferson.'; The fact that the tax collectors could not see Colonel Sartoris is because Colonel Sartoris had been dead almost ten years. Even the furniture that she had was not updated. Emily's parlor was furnished with heavy, leather-covered furniture that was cracked from not being used. She had been trapped in the ways "Old South';, and did not care to change as time went by.   Ã‚  Ã‚  Ã‚  Ã‚  Another factor that showed Miss Emily was not interested in change is when Jefferson came up with a mail system. This new mail system that the people of Jefferson created included putting brass numbers of the house on the door so they could organize where the mail was going. Miss Emily did not like the fact of putting something new on her house and she did not like the fact of a new system coming in. She then told the people that she did not want the numbers put on her door and did not participate in the new mail system in Jefferson. In her earlier years, Emily, grew up with her father who was a wealthy man of the "Old South';. While growing up she was restricted from all people of the opposite sex, and was a cast away from the social nature of life. She was never to date or be seen with a man while her father was around. The day that her father died she did not show a sign of death in soul until a couple of days later.

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We have traversed a patched have dared. We are continuing on apathetically fewer have the courage to follow. Huntresses a path they've fewer can dreamt pursue-Yet hummus, because we holdouts the alms eyeteeth nation's dairy farmers by our side we cannot fail! Let us therefore resolve that however fulfilling our first twenty five years have been, in the next twenty five years we will transform the lives of millions more, opening theme door to an India that's the land four dreams.DRP. Preshrinking Chairman,Guajarati-operative Maltreating Federation Across India,overrunning, millions wake up to the taste of Maul, the flagship brand name for a variety adulterously marketed bathe Gujarat Co-operative Maltreating Federation (GAMMA). One could start the daybed boiling (as Is the traditional Indian practice) one of the different varieties of liquid milk supplied In pouches and making one's morning tea resource.If one preferred use creamer, one could reach for the Malay creamer the shelf. For the breakfast, butter the toasts with Maul regular butter or, if you are calorie conscious, with Maul Elite butter. Drink a cup of Maul chocolate milk. Make sandwiches with one of the different varieties of Maul chessman take them the office; add Maul ghee (clarified butter) to one's dishes for lunch; cook your lunch with a currycombing Maul panderer cottage cheese and have a sweet dish made from Maul gulag jamming.If it is a hot day,have an Maul ice cream; and when you return home after the office; relax with tea or coffee, whitened with Malay creamer or Maul milk. If you are a pizza fan, bake a pizza and top it with Maul mozzarella cheese, and functionality for the Dewitt a glass of warm Maul milk. In India, Maul wasn't merely of the most well known brands, headway of Coca Cola or Pepsi, and even ahead of age old brandish as Dale, Lifebuoy and Lug, but a life style range of products, consumed In commemorators by a large number of Indians of different incommoded social strata.GAMM A was the sole marketing agency the products produced bathe different milk cooperative member societies of the State of Gujarat (see Exhibit 1 for a brief note on Gujarat and Exhibits for a map of India congratulates) and for those of other States marketing's products under the Maul brand name. There was no doubt that from the time of its inception in 1973, GAMMA was a great success story, as indeed was the co-operative movement in the milk sector initiated and carried to great heights by the â€Å"milkman of India†, DRP. Verges Current.But as on the year 2000, GAMMA was faced with a question of whether it should stick to Its core businesses dairy products, or diversify Into other products, In particular Into processed foods such as Jams, sauces and fruit Juices. Historical Background of GAMMA In the asses,in the district of Karri in the State figurate, India, a unique experiment hat time, In Proofreader. S. Incriminatory the purpose ofclassroomdiscussion. Copyrighted bathe a uthor. Not be copied roused without authoritarianism's. Not be used outside â€Å"MA. The author wishes outscores his gratitude to DRP.V. Current, Chairman, GAMMA, Mr.. B. M. Was, Managing Director, GAMMA and the other acquisitiveness's for providing access and data needed perpetrate case. The author also wishes thank the Research and Publicationscommittee, â€Å"MA for providing support for heartrendingly version fifths case. Gujarat, milk was procured from farmers by private milk contractors and y a private company, Polygon's Dairy in And, the headquarters of the district. The company had a virtual stranglehold on the farmers, deciding the prices both of the procured as well as the sold milk.Polygon's Dairy chilled the milk and supplied it to the city of Bombay. It also extracted dairy products such as cheese and butter. In 1946, under inspiration from a leading freedom fighter, Mr.. Bilharzias Patella (who belonged to Gujarat and who later became the Home Minister of the Centra l Government), Mr.. Tribunals Patella, a local farmer, freedom fighter and social worker, organized the farmers into co-operatives. These co-operatives would procure milk from the farmers, process the milk and sell it in Gujarat and in Bombay. In 1949, purely by chance, a dairy engineer, named DRP.Verges Current, who had Just completed his studies in dairy engineering in the U. S. A. , came to India and was posted by the Government of India to a Job at the Dairy Research Institute at And. A chance meeting between DRP. Current and Mr.. Tribunals Patella changed DRP. Currents life and the course of Indian's dairy industry. Though the purpose of this meeting was to simply to elicit some technical help from DRP. Current on commissioning some of the equipment Just purchased by his co-operative, especially the chilling and bespattering equipment, the two men instantly struck a rapport.After the commissioning problem was solved, DRP. Currents involvement with the Karri District Co-operativ e Milk Producers' Union Limited (that was the name of the co- operative registered) grew proverbially and it soon extended to the larger sociological issues involved in organizing the farmers into co-operatives and running these cooperatives effectively. He observed the exploitation of farmers by the private milk annotators and Polygon's Dairy and understood how co-operatives could transform the lives of the members.At first, the main activity was collection and processing of the milk brought everyday by the member farmers to the local office of the co- operative. It was soon realized that it was not enough to merely act as the collection and selling agents for the farmers. A variety of support services were required to enable the farmers to continue selling their milk of adequate quality and to avoid disasters such as death of their cattle (for a family owning Just one or two cattle and pending on its milk for their income, death of cattle could indeed be a disaster).The farmers we re progressively given new services such as veterinary care for their cattle, supply of cattle feed of good quality, education on better feeding of cattle and facilities for artificial insemination of their cattle 2 . All these were strictly on payment basis: none of the services were free. This experiment of organizing farmers into co-operatives was one of the most successful experienced prosperity on a scale they could not have dreamt often years earlier, since with good prices paid for their milk, raising mulch cattle could becomes good planetary source of revenue to many households.The co-operatives were expanded to cover more and more areas of Gujarat and in each area, a network of local village level co-operatives and district level co-operatives were formed on a pattern similar to that at And (the so called And pattern). Karri District Cooperative Milk Producers' Union became better known by the brand name of the products marketed by it (Maul) than by the name of the co-opera tive itself. Maul meant priceless in Sanskrit. It was also a word that was easy to pronounce, easy to remember and that carried a wholly positive connotation. This became the flagship brand for all the dairy products made by this Union.In 1954, Karri District Co-operative Milk Producers' Union built a plant to convert surplus milk produced in the cold seasons into milk powder and butter 3 . In 1958, a plant to manufacture cheese and one to produce baby food were added. Subsequent years saw the addition of more plants to produce different products. In 1973, the milk societies/district level unions decided to set up a marketing agency to market their products. This agency was the GAMMA. It was registered as a co-operative society on 9 July 1973 4 It had, as its members (ordinary share holders), the district level milk unions.No individual could become a shareholder in GAMMA. Starting from a daily procurement of 250 liters per day in 1946, GAMMA had become a milk giant with the milk pr ocurement at about 4 million liters per day by 1999 with 12 dairy plants all over the State of Gujarat. The Structure of the And Pattern The most important feature of the milk co-operative system of Gujarat that evolved was that they were run not by a separate bureaucracy with its own vested interests, but by the member-farmers themselves, with all the major decisions being taken by he latter alone.Any farmer could become a member by committing to supply a certain quantity of milk for a certain number of days in a year and would continue to be a member only if he kept up this commitment. Each day, the farmers (or, actually, in most cases, their wives and daughters) would bring their milk to the village collection centers where the milk would be checked for the quantity in full view of all, and the quality (the fat content) would be checked through a simple hydrometer, again in full view of all. The farmers would be paid in the evening for the milk applied by them in the morning, and in the morning for the evening milk.This presentiments in cash was a great attraction to the farmers who were usually cash starved. Thanks to the above mechanism, there were no disputes regarding quantity or quality of the milk supplied by each farmer. The co-operative system formed under the so-called And pattern had a three-tiered structure (Exhibit 3). At the base was the village level dairy co-operative society. This was composed of the milk producers, mostly residents of the same area, who had Joined the co-operative society. A typical membership figure would be about 200. A managing committee, of Chairperson.Care was taken to ensure that these meetings were held, and seen to be held, in an open and transparent manner. The next level was at the district, and this co-operative (called unions) had, as its members, the village dairy co-operative societies within the district, represented by the Chairpersons of the village level societies. For this co-operative, a Board footrests, consisting of 12 persons, was elected from among the members (I. E. , the Chairpersons of the village level co- operatives), with its own Chief Executive, called the Managing Director.The third bevel was at the State, where the cooperative (GAMMA in Gujarat) was formed with district level milk unions (and certain other milk unions from other states) as members. The State level organization was called the Federation. The Board of Directors of the Federation consisted of the Chairpersons of the district level cooperatives as the members, and in addition, the following ex officiousness: 1 . The Registrar of Co-operatives of the State concerned. 2. A representative from the National Dairy Development Board (ENDS), which was a body created by the Government of India to replicate the And pattern in the otherStates of India. 3. One nominated technical expert. 4. The Managing Director (CEO) of the State level federation. GAMMA was the State level federation for Gujarat. Broadly, the villag e level co-operatives did the procurement; the district level did the transportation and processing; and the Federation marketed the product. The Federation also handled strategic planning and investment. Each of the levels had a substantial amount of autonomy. For example, the village level societies decided entirely on their own, as to who should be admitted as a member, and what price the farmers should be paid for their milk.Thus the prices aid to farmers by different village societies in the State could be, and in fact were different. The district level unions purchased milk from the village level societies and decided what price tollhouse pay for the milk supplied by the village level societies. They, in turn, supplied milk to the State level Union, which decided what price it would pay the district unions. The price paid to all the district unions was the same. In this system, GAMMA planned what products it would sell and arrange to manufacture for each year and how much.Milk products were produced at different factories all over the State. These were owned by the district unions. There were, for example, six butter factories and seven milk powder factories in Gujarat. GAMMA did not heaviest own factories as such until recently, when it had set up a dairy at Changing near Mohammedan, the capital of Gujarat State. There was a committee, called the Programming Committee, which consisted of (I) Managing Director of GAMMA (it) Managing Directors of the Distinctions (iii) Their Head, Quality Control, GAMMA and (iv) Head, Finance, GAMMA.Discomfited finally decided the product mix for the coming year, based on the plans made by GAMMA, and translated the Lana into monthly allocations for each union for the milk to be supplied. As on April 2000, there were 10,800 village level co-operatives in Gujarat under the GAMMA umbrella with 2. 1 million milk producers. Out of districts in Gujarat, there were district level unions in 12 districts 5 A pattern similar to the And pattern had been built in other States in India also. This was done under a programmer launched by the Government offload, under the title â€Å"Operation Flood†.The operation was co-ordinate by National Dairy Development Board (ENDS), a body formed by the Government of India with this objective. DRP. Current was the Chairperson of the ENDS and the main moving force behind this programmer. As on April 2000, there were 22 State federations in India, with 170 district level unions, 72,774 village level societies and 9. 31 million milk producer members in the different States. Each of the State level federations marketed their own brands. Maul was the brand marketed by GAMMA. Vagina was the brand name marketed bathe federation in the State of Andorra Pradesh.Interestingly, the State level federations could market their own products under their own brands anywhere in India, thus competing against heir sister federations. Thus GAMMA could market its Maul brand butter in Andor ra Pradesh competing with Vagina butter. It was believed by the officials of the National Dairy Development Board that such competition was healthy and would curb monopolistic tendencies. Objectives and Business Philosophy of GAMMA The main stakeholder of GAMMA was the farmer member for whose welfare, the GAMMA executives felt, it existed.Thus in an interesting reply, the Managing director of GAMMA, Mr.. B. M. Vass, told the case writer: Unlike other organizations, our objective is not maximize our profit. After all, the rammers themselves are the owners of the Federation. We are restricted, by our bye- laws, to giving a maximum of 12 percent on the peptidase capital as the dividend. So we are more interested in giving the best price for the farmers for their milk than in making a large profit. Thus we look at the price given to our suppliers as not a cost but as an objective.GAMMA had, as its main objective, â€Å"carrying out activities for the economic development of agriculturi sts by efficiently organizing marketing of milk and dairy produce, veterinary medicines, vaccines and other animal health products, agricultural produce in raw and/or processed form and other allied produce† 6 . This was to be done through: ; Common branding ; Centralized marketing ; Centralized quality control ; Centralized purchases and ; Pooling of milk efficiently.GAMMA had declared, as its business philosophy, the following 7 ; To serve the interests of milk producers ; To provide quality products that offer the best value to consumers for money spent. The biggest strength of GAMMA was the trust it had created in the minds of its consumers regarding the quality of its products. GAMMA, and its brand Maul, explained Mr.. Vass, stood for guaranteed purity of whatever products it had such trust was hardtop come by, this could provide a central anchor for Gammas future business plans, said Mr.. Was.Organization Structure of GAMMA (See Exhibit 4) GAMMA was a lean organization, which their executives believed led to a cost advantage. At its headquarters in the town of And, three General Managers and two assistant General Managers assisted the Managing Director (or the Chief Executive). The three General Managers looked after the functions of Marketing, Human Resource Development (HARD) and Quality Assurance. The General Manager (Marketing) was in charge of the whole marketing operation of the dairy products, liquid milk and ice cream.This General Manager was assisted by one Assistant General Manager (Marketing, Dairy Products) 8 and Managers (Commercial), (Exports) and (Liquid Milk). The General Manager (HARD) also looked after edible oils, administration, legal matters and new opportunities. The whole country was divided into five zones, each headed by a Zonal Manager responsible for the sales of all the products under his zone. They reported to the Chief Executive (Managing Director), but functionally each ported also to the various Assistant General Man agers/General Managers at the headquarters. Ender the zonal managers were the branch managers. Generally there were three product managers in each branch reporting to the branch manger: one each for the edible oil, dairy products and ice cream. They were assisted by sales officers and field salesperson. There were 48 sales offices spread over the country (of which only two were in Gujarat). The entire country had been represented in this structure. GAMMA had one overseas office, at Dublin. GAMMA had links with the Institute of Rural Management, And (IRMA), a premier management institute set up to produce Mambas who would work in rural areas.GAMMA attracted a number of its managers from the IRMA graduates, as well as from other business schools in India, although not from its premier management schools. The salaries offered by GAMMA were decent, but nowhere near those offered bathe private sector, especially multi-national corporations. The gap between the salaries that could be offe red by organizations such as GAMMA and the salaries expected by graduates from business schools was increasing in recent years. GAMMA executives, in interviews with the case writer, did not see this as a major robber.They stated that GAMMA in any case had never relied on talent from top business schools, since the graduated form these schools would not fit with the culture and value systems in the company. The Managing Director, Mr.. B. M. Vass was of the view that GAMMA offered excellent prospects for growth and Job satisfaction, and it would not find it difficult to attract suitable talent 9 GAMMA had an extensive sales and distribution system and a cold chain network starting from the milk producer and ending at the eventual consumer. It had a dealer network of 3600 dealers and 400,000 retailers, one of the largest such outworks in India.A cold chain had been established that linked all these dealers could ensure chilling of milk; ; Quick transportation to the district Union faci lities where the milk could be further chilled and dispatched to the consumers or to the processing units for conversion into milk products; ; Chilled trucks which could transport the milk products such as butter and cheese in refrigerated condition from the factories; ; Local chilling of milk to ensure its quick distribution to the customers through a network of trucks in many cities so that most consumers could have their milk cachets by 6 A. M. F not earlier; ; Deep freezers and refrigeration equipment in the dealers' premises to keep the products cold and prevent their deterioration; and ; Facilities in super markets and even larger retail stores to keep the products fresh. GAMMA had excellent relationships with what could be called super markets in India (actually these were Just large departmental stores) which stocked their products, especially cheese, butter, milk powder, sweets and, in some cases, milk. Diversification Moves by GAMMA Even at the time of its formation, GAMMA had three major products in its portfolio: quid milk, butter and milk powder.Gradually, many new products were added to its range, largely milk derivatives. In milk alone, it sold full cream milk, semi toned milk, and fully toned milk, all with different names and in readily identifiable pouches. By reducing the fat, it could not only sell separately fat derivatives such as cream and butter (which were also products that yielded a higher margin), but also make the resultant milk available at cheaper prices, so that poorer people also could consume milk.It had undertaken a unique experiment in the asses to supply milk to places as ar away as Delhi and Calcutta through insulated rail tankers, and this was so successful that it had continued since then. In the asses, GAMMA introduced its cheddar cheese and in 1983, a cheese spread. In the same year, it entered also the sweet market (milk based) through the introduction of Maul Shrinking, a sweetish sour item produced by milk and curd (a form of yogurt). Malay, a dairy whitener was introduced and was priced below the prevailing brands and soon became the market leader.In asses, GAMMA introduced a whole lot of new products: a condensed milk called Maul Imitate; Maul Elite, a low fat, low cholesterol spread utter, and Maul ice cream. After 1996, it went on to introduce a still greater variety of products: pizza (mozzarella) cheese, cheese slice, cheese powder, Mali pander(a form of cottage cheese), gulag Cajun(a sweet primer to be processed by deep frying to make a sweet called gulag Cajun), buttermilk, a chocolate based broadleaved Intramural and chocolates. In 1996, GAMMA launched its Maul brand ice cream. Naiad's ice cream market was estimated to be around RSI. 8 billion in the year 2000. GAMMA launched its ice creams in fourteen flavors in the city of Iambi and the State of Gujarat. It was priced at about 30 percent less than the prevailing prices, and it also emphasized that it was fully vegetarian, I. E. , it did not contain any gelatin. This was an important attribute tomato consumers in Gujarat, which was a predominantly vegetarian state. In less than a year, Maul ice cream commanded a share of about 55 percent in Gujarat and 30 percent in Iambi 10 had reached 30 percent.In 1997, GAMMA also scored a major achievement when it managed to get some of the co-operatives in the other States of the country, trying to launch their own ice cream brands, to sell all their ice creams under the Maul brand name. This enabled Comfit leverage the capacity of more than 180 co-operatives in the country, with a milk procurement of more than 11 million liters per day, and located close to the markets 1 1 In addition, it also diversified into non-milk products. The most important of this diversification was into edible oils in 1988.At that time, the prices of edible oils were being manipulated by oil traders with the result that the prices were shooting up to unacceptable levels. Even though oil seed gro wers' co-operatives existed, most of them were run badly and losing money. Edible oils have always been a very sensitive abject in India,leading to even fall of governments. Hence the government persuaded ENDS to arrange for procurement of clean, unadulterated groundnut oil and sell it through its own outlets. Thus it was essentially a market intervention operation.Besides, this provided ENDS to reorganize the groundnut farmers' co- operatives as it had done with milk producing farmers four decades earlier. Gujarat was the right State for this experiment, since more than 60 percent of the country groundnut oil production was accounted for by Gujarat. GAMMA marketed this oil on behalf ENDS. GAMMA launched a new brand, named Dharma (literally meaning low), not wanting to carry over the Maul brand name which was deeply associated in the public mind with milk derivatives. Outsold its oil on a platform of absolute purity, a claim it could Justifiably make.Since much of the edible oil in India was (and continues to be) adulterated, purity could be a differentiating factor. It also coined a slogan, Dharma, Shut Dharma, meaning, literally, flow, pure flow. The launch was also supported by an advertising campaign with a catchy Jingle. Later, mustard and certain other oils were also marketed under the Dharma brand name. Even though the IL traders fought backbiter and often violently, and used their political connections to the full, Dharma was able toehold its own and became the leading brand of packaged edible oils.However, it must be said datelining in edible oils was found to be a far more difficult task as compared to dealing in milk, and the success achieved in organizing groundnut farmers into co-operatives was limited. In the late asses, GAMMA undertook distribution of fruit based products on behalf of ENDS. This was done under yet another brand name introduced by GAMMA: Sofas (literally meaning fruitful, having achieved). Under this name hereunder a mango rink s old under attracted (also in small mall. Sizes to be served in aircraft), tomato ketchup, and a mixed fruit Jam.In fact, the launches of all these products were completed during a single year, 1998-99. The success of these products was very limited as on the year 2000. By the year 2000, the range of products marketed GAMMA was truly wide: three varieties of milk, flavored milk, buttermilk, four varieties family powder, two varieties of butter, five varieties of cheese, two varieties of ghee clarified butter), chocolates, chocolate drink, sweets, ice cream, edible oils and fruit and vegetable based rodents. Exhibit 5 gives the product portfolio of GAMMA as on the year 2000. At the Iambi.Except in ice creams, chocolate and chocolate-based beverages, Maul brand was the market leader in each and every one of its products. Exhibit 5 also shows the market shares of the various products of GAMMA. Its main sources of competitive advantage were seen its executives as: (I) low costs due to th e elimination of middle men, a lean organization and relatively lower pay scales as compared to Macs (it) its scale and scope of operations and (iii)its strong brand name which stood for purity and laity. Out of the total procurement of 4. 6 million liters of milk per day by GAMMA, about 2. Million liters were sold as liquid milk and the rest as milk products. The milk consumption in India in 1999 at about 225 grams per day was still way below that in developed countries, and even less than in many developing countries. The variation in availability between rural and urban areas was strikingly high: 121 grams vs.. 400 grams per day. Thus there was a need and scope for increasing the consumption of milk in its liquid form, especially in rural areas, although for every rupee spent, the attrition value of milk was way below other high protein and fat items, both vegetarian and non-vegetarian.It was expected that by the year 2011-12, the milk production in India would reach 180. 76 mill ion tons, and the per capita consumption would be about 547 grams 12 . Exports were negligible: about RSI. 271 million in 1999-2000 13 Out of Gammas total income of RSI. 18 billion, approximately RSI. 2. 75 billion was accounted for by sale of liquid milk; about RSI. 3 billion by the sale of edible oils; RSI. 4 billion by butter; about RSI. 2. 4 billion by ice creams; and the rest by the other products. The exact breakup of these products was not available.The share of processed fruits and vegetable items was still quite small. The growth rates of Gammas sales in differentiates were quite different. The following table gives the approximate growth rates in these segments: Table 1 Growth rates in Gamma's Businesses (Percent) 1996-97 1997-98 1998-99 Liquid milk procurement 24. 6 3. 8 3. 6 Liquid milk N. A. 14 10 Butter 27 8 13 Cheese N. A. 37 39 Ghee 41 31 N. A. Milk powder 0 0 18 Ice cream N. A. 100 100 Edible oils 13 20 18 (N. A. Stands for â€Å"not applicable†). Source: GAM MA Annual reports.The profit margin in milk was generally low, due to the need to keep down the price of this essential commodity, which was also consumed by the poor and the lower of milk consumption, especially by the poorer people, and hence to achieve its objective, GAMMA endeavored to keep the price of liquid milk as low as it could. Edibles were also low margin items, their sales prices being controlled rigidly by the government and input prices being essentially set by the oil traders. In the words of Mr.. Current, they were in this business due to larger societal considerations than for the sake of profits.Competition in Different Products The nature of competition varied among the different products. In the case of liquid milk, competition was from private dairies and contractors. There was also competition from newly emerging private dairies that had started supplying milk to the consumers as well as sweet makers. There was intense competition for the supply of milk, which was sought after, especially in the festival seasons, by the sweet makers who derived large profits from the sale of their sweets. Consumers were generally not very particular about the brand of liquid milk, so that the sales pended to a large extent on dealer push.However, there was scope to establish differentiation through appraising the customers of the quality not only of the initial milk itself, but also the quality of the supply chain, which ensured the stability of milk. For butter and cheese, new entrants were making their mark. Britannic, a firm engaged in manufacture and sale of biscuits, had entered into foods business, and more particularly in milk and milk related products such as butter. Britannic had introduced new forms of cheese such as cheddar cheese slices, and supported its rodents with extensive advertising campaigns.It was believed that advertisements played a powerful roller the demand for particular brands of butter and cheese. The sweet market was highly f ragmented, heterogeneous small time local operators producing their own brands and unbranded forms of sweets. The sales of sweets soared in the festival seasons, drawing milk supply by offering higher prices. Other food companies such as Hindustan Lever Ltd. (HALL), a subsidiary of Milliners, and Nestle had also entered into the business of ready made or near ready sweets (such s gulag Cajun, which Just needed tube deep fried to get it ready).Branded ready or near ready sweets were advertised and heavily promoted through campaigns such as through mail orders to housewives. The ice creams market was an emerging marketing India, witnessing the entry of numerous players. The national scene was dominated bandstand Lever with its Quality and Walls brands, accounting for about 45 percent of the market. GAMMA was the other national player, with about 30 percent of the market. There were, in addition, very powerful regional players such as Vidalia Ice Creams in the WesternIndia who commande d substantial (in excess of 30 percent) of the regional market shares. Ice creams were largely promoted through local promotions, hoardings (billboards) and advertisements. About ice creams, Mr.. Vass said in an interview with the case writer: In ice creams, positioning and promotions are not the only things. Indian ice cream market is likely to expand very rapidly. The Indian consumerism changing. They will not Just stick to milk. Ice creams will no longer be made at home. A large number of consumers with disposable incomes will seek value added products, including ice

ERIKSSON Surname Meaning and Origin

ERIKSSON Surname Meaning and Origin Eriksson  is a patronymic surname meaning son of Erik, or Eriks son. Eriksson is the fifth most common surname in Sweden, behind Johansson, Andersson, Karlsson, and Nilsson. Swedish patronymic son names traditionally end in -son,  not -sen.  In Denmark the regular patronymic is -sen.  In Norway, both are used, although -sen  is more common. Icelandic names traditionally end in -son  or -dotir. Thus, Eriksen or Erikssen is the most common Danish, Norwegian, Dutch and German spelling, while Erikson or Ericson is the most common spelling found in the United States. Surname Origin:  Swedish, Danish, Norwegian,  English, German Alternate Surname Spellings:  ERICSSON, ERIKSON, ERIKSSEN, ERICSSEN, ERIKSEN, ERICSEN   Fun Facts About the ERIKSSON Surname Many Danes, Norwegians and Swedes who emigrated to America with the last name Eriksson or Erikssen, dropped the extra-s  after their arrival.   Famous People with the Surname ERIKSSON Leif Ericsson - Scandanavian explorerErik Erikson - German psychologist Genealogy Resources for the Surname ERIKSSON Erikson DNA PortalLearn how to best approach DNA testing when you have a Scandinavian  patronymic surname such as Eriksson. Eriksson Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as an Eriksson  family crest or coat of arms for the Eriksson surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male line descendants of the person to whom the coat of arms was originally granted.   Eriksson Family Genealogy ForumSearch this popular genealogy forum for the Ericson surname to find others who might be researching your ancestors, or post your own Ericson query.   FamilySearch - ERIKSSON  GenealogyExplore over 3.7  million  historical records which mention individuals with the Eriksson surname, as well as online Eriksson family trees on this free website hosted by the Church of Jesus Christ of Latter-day Saints. GeneaNet - Eriksson  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Eriksson  surname, with a concentration on records and families from France and other European countries. ERIKSSON  Surname Family Mailing ListsRootsWeb hosts several free mailing lists for researchers of the Eriksson surname. DistantCousin.com - ERIKSSON Genealogy Family HistoryFree databases and genealogy links for the last name Eriksson. The Eriksson  Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Eriksson  from the website of Genealogy Today. - References: Surname Meanings Origins Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967. Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998. Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003. Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989. Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003. Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997. Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997. Back toGlossary of Surname Meanings Origins

Optical Illusions essays

Optical Illusions essays The question What is an illusion? is one that, at first glance, is strikingly simple to answer. Yet, it has eluded many a psychologist until the latter half of the twentieth century, when the workings of our psyche and the processes that underlie it became apparent to those that devoted their lives to the cause of its understanding. Upon further inspection, one realizes that optical illusions are not simply just that they consist of the misinterpretations of sensory stimuli that can be attributed to many reasons, which vary from depth cues to the context within which an image is viewed. Thus, considering the complexity and depth of such a subject matter, it becomes evident and understandable that our quest to understand perceptual illusions has been a long and arduous journey. In order to define the concept of an illusion, an idea central to our discussion, we must refer to the psychological processes of sensation and perception. Let us begin by examining the processes that concern sensation. Our bodies, and for that matter most living things, have special cells called sensory receptors. They can detect light, sound, temperature, pressure, odour, taste, pain, pressure, and balance, among other things. Most of these receptors are on or near the surface of the body such as our eyes, ears, and tongue, but some are internal. Thus, we sometimes classify feelings of pain that are generated from certain regions of the body as those resulting from such elusive, but commonplace, conditions as a toothache or a headache. Each sensory receptor detects its own special form of energy, transduces the aforementioned energy, and transmits a signal to the brain. The reception of the signal in the brain represents sensation. How the brain interprets these signals and makes them meaningful is called perception. Most of the time the interpretation of the received energy is consistent with it. Sometimes, however, our interpretation...

Government mandated use of ethanol in consumer used gas stations Essay

Government mandated use of ethanol in consumer used gas stations - Essay Example Ethanol in the US is an alternative to foreign oil. The government established that it is easier to rely on ethanol for energy other than relying on foreign countries for oil. For many years, there has been use of oil as a source of energy in running machines. There has also been a constant rivalry between countries on the control of oil and its products. In addition to this, the oil wells are on the state of almost complete depletion and at one time, there will be no more of it. The government decided to seek an alternative source of energy that is reliable and easier to regenerate (Shawn & Kimberly 168). Another advantage of ethanol is that it is of an organic origin. Ethanol is a plant-based fuel whose production hails from agricultural products such as corn, waste paper, wheat, sugarcane and sorghum. The resources used to produce it are available locally from farmers. This easy availability makes it easier to rely upon as compared to oil. In using locally produced raw material, it also contributes to the development of the economy making it economically friendly (Gaffigan 42). Ethanol is environmentally friendly. When producing energy, ethanol burns cleaner than gasoline. Car users note that ethanol does not produce large amounts of toxic materials to the environment as compared to the alternative gasoline. The commodity does not contain toxic materials such as lead and benzene, which compose the components of gasoline making it toxic. This advantage, of being environmentally friendly, gains ethanol’s popularity over gasoline (Shawn & Kimberly 168). Although ethanol is friendly to the natural environment, scientists prove it very corrosive. Ethanol is a good absorber of water and dirt. This property enables it to absorb water and dirt in the engines of motor vehicles. In the event that the water and dirt does not filter out properly, it causes corrosion and a lot of damage in the interior of the engine block. In addition to

Entrepreneurship&Change Assignment Essay Example | Topics and Well Written Essays - 3000 words

Entrepreneurship&Change Assignment - Essay Example There is need for entrepreneurship therefore to accept this change management considering that it has been a field that is significantly growing over the years. Flexibility therefore is fundamental to put up with this change. Entrepreneurs are individuals who are involved in innovation and creation of new ideas and therefore need to be in line with the current states in order to attain success in their innovation. The only way that they can be in line with the current state is by accepting to adopt change management. Flexibility will allow them to be able to leave behind the ideas that are not successful and adopt new ones that are more consistent with the present conditions and operations (Charantimath 2006). Accepting change management is an important step in achieving success in entrepreneurship. One of the reasons why change management should be accepted in entrepreneurship is because it increases the need for entrepreneurs to explore new opportunities. Entrepreneurship is a field that involves creation of new ideas and considering the changes that occur in the global world, there is need for entrepreneurs to accept change in order to be able to put up with the changing business environment. According to Charantimath (2006), change management will require the entrepreneurs to be flexible enough therefore for them to be able to analyze new opportunities that the global changes expose them to. Change management is crucial to helping the entrepreneurs to discover the opportunities that the global changes expose to them. The ability to explore new opportunities is therefore an indication of successful entrepreneurship. Another reason why accepting change leads to successful entrepreneursh ip is that change management results to success in dealing with harsh competition at the local as well as global levels. This competition can be attributed to globalisation, which results to change in the business environment exposing the business organisations harsh conditions